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Recommendations

> Steve helped create my website when I decided to go out on my own as an independent environmental consultant. I felt it was important for me and my company to have a blend of professionalism coupled with the focus on environmental protection and customer service. Steve was able to create this mix of different concepts in the web site that he created for my company without losing the message that I wanted to portray to my clients and potential clients. Steve’s knowledge of marketing and creating web pages made the task of creating my web site relatively painless and I found his input to the project invaluable.

I do not hesitate to recommend Steve for the task that you have required of him. His in depth experience with respect to marketing and his creativity will ensure that your end product is one you can be proud of.

Menno R. Speyer, M.Sc., CESA, CCEP,
www.speyer.ca

> While working as a commercial photographer in the U.S. and Canada for the past 25 years, I’ve worked with many creative directors.

Steve Roper is unique. His formidable vision and creative talent is driven by a passionate, fun loving and high-energy approach to his work.

The result: Award winning projects that are a blast to work on!

My only complaint is that I don’t get to work with Steve more often.

Curt Clayton. Photographer.

> I had the pleasure of working with Steve early in my career and still reap the benefits of our partnership to this day. Steve has a natural ablity to see the picture within the picture; the bigger story captured in a still photo or richly textured film. That ablity and vision is consistently transformed into communications that reach and touch audiences.

Steve is a natural leader with the good sense to let his team explore an opportunity to its fullest and the creative direction to pull back and stay on target during the manic journey from concept to execution.

My only regret about my experience working with Steve is that I did not have the opportunity to work with him longer.

Matther Daley. Senior Copywriter. JWT Worldwide. Detroit.

> "As Chief Technology Officer, I have had the opportunity to work on a large scale web site re-design with Steve Roper.

This project was quite sophisticated and 'our' staff included nine programmers, six web designers, two Search Engine Optimization associates, perhaps a dozen copywriters, of which Steve edited and, of course, equity partners.

Steve's vision of the end result was consistent and his leadership resulted in achieving a successful launch of a newly branded web site for a company with almost a billion dollars in annual sales.

As both a Marketing and Creative Director, it was a pleasure to work with Steve Roper and I would highly recommend him.

Tulga Kalayci
Chief Technology Officer
Capazoo World Corporation

> "I have been working with Steve for 29 years now. His creative ability to grasp the marketing concepts we needed to achieve and make them happen helped La Place become the largest electronics retail store in Canada prior to our sale. Since then, Steve has been an integral part of all my creative marketing. His expertise and experience is an important opinion in all our business decisions at this point."

-Lloyd Brown. President. The Brolin Group. Montreal.

> It was my privilege to have worked with Stephen Roper when I was General Manager of BBDO Canada’s dedicated automotive unit (then named PentaMark Worldwide Canada).

To put things in perspective: In late 1999, BBDO Worldwide acquired Ross Roy Communications (subsequently and temporarily re-branded as InterOne Marketing Group), and I was seconded to integrate the communications activities of both agencies, to best serve all of the business intelligence, strategic planning, creative development and media channel deployments for our client, Daimler Chrysler Canada.

Mr. Roper was Acting Creative Director at InterOne Marketing at the time, and his experience in multi-channel communications, combined with a visceral appreciation for client relations and consumer ‘triggers’ made him a highly valued member of the team, as we endeavored to build the first truly integrated, multi-disciplinary communications services consultancy in the Canadian industry. Without his help, we could not have made that happen.

Most importantly, he was eminently successful in delivering results.

In addition to raising our creative standards, he engineered one of the most well recognized new vehicle launch efforts in the history of Canadian automotive marketing… the 2000 Chrysler PT Cruiser.

Steve oversaw every element of the pre-launch activities. In the early day6s of internet marketing (1999), his wild-postings (dedicated ‘funky url’s) and on-street vehicle displays, drove more that 650,000 online requests for information prior to product launch… a resounding success, even in today’s terms… which was further enhanced by dealer events (tail-gate parties) that zeroed in on target, while demonstrating product versatilities.

As one might gather, I have great respect for, and confidence in, Mr. Roper’s craftsmanship and marketing savvy. I have no hesitation in recommending him as a valued addition to any team, in meeting any challenge that requires excellence.

I would be pleased to handle any and all enquiries about Steve. He is, without doubt, a credit to our craft.

Jack Daley
President
The Daley Group

> Steve Roper's work with Aviawest Resorts allows us to recommend his skills as a Creative Director. Mr. Roper has a keen eye to conceptialize well branded materials and the ability to maintain brand consistency and tone. He is organized and has the ability to work on multiple projects.

He managed a team of designers and was well respected within Aviawest and we would not hesiatate to recommend Steve as a Creative Director. He is dependable, hardworking, conscientious and has valuable experience in his field

Jim Pearson
Chief Executive Officer
Aviawest Resorts

> “I have known and worked with Steve for ten years and as a creative marketing individual, I have not met anyone who can outperform him.”

- Mr. Bill Maitland. Senior Vice President. O’Keefe Printing.

> While working with our firm for the past ten years, Steve was both our Creative Director and Director of Marketing. He was extremely capable and did a very good job at both functions. I would not hesitate to recommend Steve in either of these positions. He’s dependable, conscientious and well-educated.

- Mr. Brian O’Keefe. O’Keefe Printing. Montreal

> From a one colour print shop 22 years ago, O’Keefe printing of Montreal is now recognized as a leading quality colour printer with offices in Montreal, Halifax, Toronto and Plattsburgh, New York.

Behind their promotional plans that will soon push them over $20 million dollars in sales is Steve Roper, their Director of Creative and Marketing. In less than two years, he has increased business by over 10% and is broadening the awareness of O’Keefe Printing not only across Canada but throughout the Northeastern United States, the Caribbean and more recently, in England.

Although their main plant is located just eight minutes from downtown Montreal, O’Keefe Printing’s name is now known nationally and internationally.

-Studio Magazine.

> “As Director of Public Relations at Henry Birks & Sons, I have been impressed by Steve’s intuitive ability to understand the needs of his clients. In establishing my department, Steve was an invaluable asset in getting us off on the right track with publications that captured the upscale image we wanted to project for our company. I cannot think of another Creative Director who possess both technical skills and the rare creative abilities necessary to perceive and develop the needs of a client.”

- Ms Joanne Hotte. Director of Public Relations. Henry Birks & Sons. Montreal.

> The level of Steve’s skills are very professional and I am always amazed to find the balance between his creative ability and his strategic mind. As a marketing professional, his concerns with reaching goals has reflected excellence in his work.

- Ms. Suzanne Bouvrette-Hurst. Publisher. Mariage Quebec.

> Steve is very easy to work with and his work is consistently of superior quality and most importantly, produces results. Our recent campaign Steve created was our most successful ever.

- Mr. Erick Hetzel. VP. Applied Computer Technologies, Bermuda.

> Steve’s unselfish commitment to the recent creative development of the Bermuda Social Awareness Program committed to increasing awareness of the dangers of AIDS and the need for safe sex practices was nothing short of excellent. I would be hard pressed to find someone of his caliber to work on our creative team.

- Ms. Karen Cabral. The Ad Group. Bermuda

> Steve worked with us for a full year establishing an image for The Royal Naval Dockyard as a marketable tourist destination. He not only succeeded in doing this but also allowed us to make many other considerations due to his technical skills and inherent understanding in printing. Steve’s ability to take an idea to it’s fullest extent while maintaining the parameters established by an organization will certainly give his clients that all important value for money spent with the maximum creativity.

- Mr. Edward Williams. Development Manager. The Royal Naval Dockyard.

> “You have helped government to define its message to the community and, in so doing, members of the community have responded and agreed to lend their expertise and support to helping government realize its objectives in respect to the Commission on Competitiveness.

I fully appreciate that a great deal of effort has gone into this contribution and want you to know these efforts have not gone unnoticed; indeed, they have been greatly appreciated by the Government

- Sir John Swan. Premier of Bermuda.

> Steve, I have never seen marketing material as well put together in all my years. In fact, I have never seen an approach as original as this. It is excellent. It is, quite frankly, fantastic. Phil is speechless, which is unusual for him. I trust you realize we are all impressed.”

-Mr. Reg Overing. President. Air Montreal, Air Charters, GoAir.

> Steve…neatest ads I’ve ever seen. Creativity at it’s best. Thanks.

- Mr. Pierre Poliquin. President. Dicom Express.

> Steve… Superb!

- Mr. Peter Overing. CEO. The Troppus Group.

> “Steve… It’s good to have a Pro around our business. Congratulations on winning first place in the Best in Show for our trade show booth design.

- Mr. Andrew Reiter. CFO. The Troppus Group.

> The 2000 RSVP Awards Automotive Products & Services
GOLD. Best in Canada.
Campaign: Chrysler PT Cruiser Handraiser Program
Creative Director: Steve Roper. Copywriter: Matthew Daley

‘Few brands push the envelope of conventional design quite like Chrysler. When the company launched the daring and innovative PT Cruiser, it was immediately apparent that the proverbial envelope hadn’t just been pushed - it had been torn to pieces.

In the nine months leading up to the May launch, Steve Roper and Matt Daley, created a campaign to attract prospects. Using simple and cool images, the company promoted the PT Cruiser on billboard and transit ads, in magazines and on Web banners, gradually building excitement.

All the advertising included a call-to-action, either a 1-877 number or Web addresses - www.waycoolcar.com - that cemented the brand’s identity. These efforts built a strong database of “handraisers”, who were then targeted with a three-phase direct mail effort.

The first mailing, using a large exclamation mark, emphasized the fun aspect of the car. The second included exclusive information to keep prospects interested, and the third - which included a PT Cruiser key ring - invited customers to take a test drive. The key was to make recipients feel as if they were part of something exclusive and special.

The program attracted the right target - young, urban and hip - as conceived by Steve Roper, Matt Daley and Jeff Kess, giving the brand a certain cachet with a traditionally atypical Chrysler audience’.
-The Canadian Marketing Association. 2001.

> I’d like to submit my recommendation for Steve Roper. I have had the pleasure to work with Steve and would like to recognize his creativity and professionalism. Steve was a major player on our behalf and did magnificent work.

- Rick Hart. Executive Director.
North Olympic Peninsula Visitor and Convention Bureau.

> "I had the opportunity to visit and dive the second largest barrier reef in the world in southern Belize led by Steve Roper. Along on this trip were several members of the Board of Directors of the World Wildlife Fund.

During the trip out, Steve explained in great detail the wonders of the barrier reef system and the need for people to respect and protect this wonderful resource of ours. He carefully explained the dive to us and led us along a remarkable visit. I happen to recall his charm when he commented on how good a diver I was. He made us all feel at ease.

His commitment to our oceans impressed me as he outlined his vision to reduce commercial fishing vessels and install moorings along the barrier reef to preserve this pristine environment, a vision I share. I am pleased that he is continuing to contribute and promote awareness, knowledge and insight into ways others can protect our oceans at Ocean's Edge.

Keep up the good work, Steve.

- Kathryn Fuller. President. World Wildlife Fund.

> "Dear Steve and Dolly,

CHF International had a wonderful experience in Belize in 2002 and we sincerely thank you both. We gathered our staff from seven different countries, and you made everyone feel welcome and relaxed. The conference was both productive and enjoyable thanks, in great part, to you and your staff.

Everything was fantastic, from the meeting arrangements to the beautiful poolside reception, and especially the diving trips! The planning for our conference was superb, but it was your personal touch that really distinguished this conference from others we have held before and since.

Wishing you success and many happy adventures,

- Staff of CHF International. Silver Spring, Maryland USA
Building a Better World since 1952.