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Chrysler Autoshow - Toronto

For the Detroit, Toronto, Montreal and Vancouver Autoshow, I helped conceptualize a booth design with an entrance where the PT Cruiser would break through a large piece of kraft paper stretched across an opening and drive out onto a revolving circular platform. See sketch at right bottom.

The president of Chrysler, at the time, Ed Brusk, would be standing in front announcing the new vehicle to dozens of media reporters.

From within the PT Cruiser, four actors, wearing PT Cruiser gear, would emerge and begin to remove literally dozens of items from inside the back of the car, demonstrating just how much room there really was inside a PT Cruiser.

A big hit !