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Marketing

Just what is Marketing? My favorite description is as follows;

If the circus is coming to town and you paint a sign saying, “Circus is coming to Fairgrounds Sunday,” that’s Advertising.

If you put the sign on the back of an elephant and walk him through town, that’s a Promotion.

If the elephant walks through the Mayor’s flower bed, that’s Publicity.

If you can get the Mayor to laugh about it, that’s Public Relations.

And, if you planned the whole thing, that’s Marketing!

The following pages outline some thoughts on what I have learned about marketing over the past thirty years.

As the Internet has exploded over the last several years, I've included a series of pages on our blog outlining some internet strategies and recommendations to consider, all of which I am putting into practive with my clients on a wide variety of projects.

Take a look...