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Another example of excellent marketing is our launch of a resort development in Victoria, BC... an integrated internet and print marketing campaign which successfully maintained a 29% overall increase in traffic to the website during the first 30 days.

The launch involved weeks of prep including developing a Google Earth sketch-up model, press releases, updating floorplans, e-mail releases, photography, printing posters for the sales offices, writing and preparing ads, planning the media campaign and coordination.

This collaborative campaign appeared in 45 newspapers across British Columbia and Alberta and reached over 2 million readers and 60,000 permission based e-mail recipients within a one week period, generating a 4000% spike in visits to the promoted web sites and succeeded in creating something of a buzz from the Google Earth press releases, generating over 10,000 visits and downloads.

Google analytics were in place to track interest and the immediate follow up ads were run in annual tourist publications across Vancouver Island.