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This 'Day Trip' program is a large promotion for the company we were working with and includes the giveaway of a Mercedes Benz 320 CDI. The creative team, under my direction, developed a promotion centered around a Mercedes-Benz, which included a direct mail piece and an internet campaign.

We then expanded upon an existing Lead Generation Box Program and worked with existing participating merchants to allow these Mercedes-Benz Promotions with ballot boxes in their places of business, from which we collect the entries every week. We also had the Mercedes in malls across British Columbia with ballot boxes from which we collected leads weekly.

These entries were then called and asked to visit the 'Day Trip' office to review the company's products and have a chance to win the Mercedes. Once they were booked for a visit, they were sent a confirmation letter with a key which could be the winning key. Each visitor has a chance to win the Mercedes with the key being mailed to them simply by attending a presentation of real estate opportunities.

Sales year over year in the first quarter of 2007 were up 54%.