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Marketing

A perfect example of marketing was the launch of the PT Cruiser. In the early phases of development, Matt Daley, Jeff Kess and myself got to review sketches of the conceptual car and then began creating a lead generation program which included early internet advertising and a very effective direct mail piece, within a very creative team. Most of that work can be seen on various pages throughout this site.

It culminated with PT Cruiser Tailgate Parties being held across Canada on the same day and was highly successful, selling out the entire inventory of PT Cruisers on the first day of the release.

If you're looking for some great marketing and management, contact us.