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Managing the creative and marketing of several large scale projects simultaneously is a demanding responsibility.

A recent project encompassed conceptualizing creative marketing strategies for a resort development group, and supervising various marketing managers and a young internal creative team, in implementing, tracking and fine tuning strategies across a wide range of media including print, direct mail, collateral, e-newsletters, internal and broad-based internet.

I began the process by collecting all the all outside files from various suppliers, organizing those digital assets and making them available to the entire team online. From here, we developed advertising concepts, , managed the SEO for all web sites and developed a business relationship for outsourcing certain aspects of our web analytics. We shared that information in an effort so all involved in marketing these developments could understand what exactly was being done and how it was assisting the company in creating value to the organization.

We storyboarded campaigns so what appeared in print was echoed online and was trackable and we discussed what was required to use that information to create more value to the customers, which created more value to the brand.

This is one of the central values to my consultancy. Your company receives our knowledge and experience working for you in your place of business. No more need to outsource knowledge.