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Direct e-mail

The value of direct e-mail is in its measurability, especially with the ability to track virtually every aspect of online campaigns today. Creating memorable and effective direct e-mail requires an understanding of the market you are trying to reach and the ability to instill a sense of confidence in the product you are promoting.

Creating a relationship between your product and the recipient is key. Experience in understanding the science of testing direct mail packages and the necessity to create control packages to test against offers your company value.

I have been awarded Best in Canada for Direct Mail and know how to translate those fundamentals into direct e-mail campaigns. If your company is looking to increase acquisition rates or simply get your unique selling position to a new clientele, we can help.

Our work as Creative Director has included conceptualizing fundraising direct mail for Doctors Without Borders, Habitat For Humanity, CUSO and many others.

The results of these campaigns was millions of dollars were raised for these foundations. It is critical that non-profit organizations understand the need for quality direct e-mail and now, more than ever, the ability to maximize the web for fund-raising purposes and the ability to understand how to create control packages and measure results monthly. This is the only way they can accurately project and maintain an increasing donation base.

Our experience can help build your fundraising initiatives.