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Advertising must present the truth of the offer and allow the product to sell itself. It is distilling the idea down to a simple, strong effective message such as 'All of these things really do fit in the PT Cruiser'.

There are 4 basic rules of Great Advertising.

1 - Have an arresting and highly emotional headline.
2 - Include a logical and irresistible offer.
3 - Instill Believability, Credibility and Honesty... with no asterisks.
4 - Include specifics as to what needs to be done to get it.

I have one very strong belief: The cost of running a bad ad is exactly the same as running a superb ad. We strive for superb. The Chintz and Company campaign, with the simple message of “It’s a Beautiful Thing”, ran nationally and increased their Christmas sales.

Take a tour of some of our advertising concepts. I believe you will find them clever, but honest and effective.